Unique selling Proposition from the customer’s perspective – What is USP

Unique selling Proposition from the customer’s perspective – What is USP

What is a unique selling point? Put simply, your USP, the unique selling proposition, distinguishes your company, product or service Read More

What is the 7Ps Marketing Mix and how should it be used?

What is the 7Ps Marketing Mix and how should it be used?

The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his  book Basic Marketing. A Managerial Approach.  We’ve created Read More

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