Karim Elganainy | كريم الجنايني – Digital Performance Marketing Manager
Rational vs. emotional marketing strategies

Rational vs. emotional marketing strategies

Before diving into why emotional marketing is effective and how to incorporate it into your marketing efforts, let’s first talk Read More

Types of Guerrilla Marketing

Types of Guerrilla Marketing

Types of Guerrilla Marketing and Why They Work WHAT IS GUERRILLA MARKETING What Is Guerrilla Marketing? Guerrilla marketing is a marketing tactic Read More

Unique selling Proposition from the customer’s perspective – What is USP

Unique selling Proposition from the customer’s perspective – What is USP

What is a unique selling point? Put simply, your USP, the unique selling proposition, distinguishes your company, product or service Read More

How to create TikTok Ads

How to create TikTok Ads

TikTok Advertising TikTok has experimented with advertising over the last year but has not yet set up any formal profit-sharing Read More

How to Create YouTube Ads

How to Create YouTube Ads

#1: Link Your YouTube Channel With Google Ads Before you start your YouTube video ad campaign, you must link your YouTube Read More

Facebook’s Spark AR now lets anyone build and share effects on Instagram

Facebook’s Spark AR now lets anyone build and share effects on Instagram

Today, we’re excited to announce that Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta. Now Read More

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Facebook Releases New Guide on Creating More Effective Stories [Infographic]

Whether you like them or not, Stories are on the rise, and have grown to become a key social media Read More

Facebook Updates Ads Manager, Adds ‘Cost Cap Bidding

Facebook Updates Ads Manager, Adds ‘Cost Cap Bidding

Facebook’s rolling out an updated version of its Ads Manager app, with a new presentation format and new features. As explained Read More

How to Add Alt Text to Instagram Posts

How to Add Alt Text to Instagram Posts

What Are Alt Text Tags? Alt text is a short phrase that’s used to identify images, typically on web pages. But Read More

Social Media Calls to Action

Social Media Calls to Action

looking for ways to generate more engagement on social media? Want to encourage your social media followers to take action Read More

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